How
to Write a Blog Post: A Step-by-Step Guide. Pro Blogger Tips.
Writing Your First Blog Post
You’ve got the
technical and sensible tidbits down — now it’s time to put in writing your very
first weblog put up. And nope, this isn’t the space to introduce yourself and
your new blog (i.E. “Welcome to my weblog! This is the subject I’ll be
protecting. Here are my social media handles. Will you please comply with?”).
Start with
“low-hanging fruit,” writing about a quite precise subject matter that serves a
small section of your audience.
That appears
unintuitive, proper? If greater human beings are searching for a term or a
subject, that should mean greater readers for you.
But that’s no longer
actual. If you pick out a wellknown and fantastically searched subject matter
that’s been covered through essential competition or greater set up
manufacturers, it’s not likely that your submit will rank on the primary web page
of seek engine outcomes pages (SERPs). Give your newly born blog a risk via
selecting a topic that few bloggers have written approximately.
Let’s
walk through this method.
1.
Choose a subject you’re passionate and knowledgeable approximately.
Before you write
whatever, select a subject on your weblog put up. The topic can be pretty
standard to start. For instance, if you're a company that sells a CRM for
small-to-agency organizations, your post is probably about the importance of
using a single software program to preserve your advertising, income, and
service teams aligned.
Pro tip: You may not
want to leap into a "how-to" article to your first blog post.
Why?
Your credibility
hasn’t been mounted yet. Before coaching others how to do something, you’ll
first want to expose that you’re a leader to your area and an authoritative
source.
For instance, in case
you're a plumber writing your first post, you gained’t yet write a publish
titled “How to Replace the Piping System in your Bathroom.” First, you'll write
approximately contemporary faucet setups, or tell a selected achievement story
you had rescuing a tap earlier than it flooded a patron's house.
Here are 4 different
types of weblog posts you can begin with:
List
("Listicle"): five ways to fix a leaky faucet
Curated Collection: 10
faucet and sink brands to consider today
SlideShare
Presentation: five styles of taps to update your antique one (with photos)
News Piece: New
examine suggests X% of humans do not replace their tap frequently sufficient
If you are having
problem arising with subject matter ideas, a very good topic brainstorming
consultation need to help. In the submit I’ve connected, my colleague walks you
via a useful manner for turning one concept into many. Similar to the
"leaky faucet" examples above, you would "iterate off vintage
subjects to come up with unique and compelling new subjects."
This can be executed by:
Changing the topic
scope
Adjusting some time
frame
Choosing a brand new
audience
Taking a high
quality/bad method
Introducing a brand
new format
And if you’re still
stuck, let’s take a look at a few first blog put up idea examples.
First Blog Post Ideas
The Difference between
[Niche Topic] and [Niche Topic], Explained by a [Niche Expert]
The Difference between
SEM and search engine optimization, Explained by a Marketing Expert
The Difference between
Sedans and Coupes, Explained through a Car Mechanic
The Difference Between
Baking and Broiling, Explained with the aid of a Professional Baker
The 10 Best and Worst
[Niche Tools] for [Niche Activity]
The 10 Best and Worst
Writing Software for Fiction Writing
The 10 Best and Worst
CRMs for Nurturing Prospects
The 10 Best and Worst
Family Cars for Cross-Country Roadtrips
8 [Niche Activity] Common
Mistakes (+ Ways to Fix Them)
8 Non-Fiction Writing
Common Mistakes (+ Ways to Fix Them)
8 Salmon Broiling
Common Mistakes (+ Ways to Fix Them)
8 Car Maintenance
Common Mistakes (+ Ways to Fix Them)
9 Proven Tips for
[Niche Activity]
9 Proven Tips for
Checking Plumbing Problems under Your Kitchen Sink
9 Proven Tips for
Writing a Non-Fiction Bestseller
9 Proven Tips for
Doing DIY Car Maintenance
Why We/I Switched from
[Niche Tool] to [Niche Tool] (Comparison)
Why We Switched from
Pipedrive to Hub Spot (Comparison)
Why I Switched from
Microsoft Word to Scrivener (Comparison)
Why We switched from
iMacs to Surface Studio (Comparison)
[Niche Tool] vs.
[Niche Tool]: Which [Tool] is best for You?
Zendesk vs
Freshcaller: Which Call Software is Best for You?
Air Fryer vs.
Convection Oven: Which One is Best for You?
Mazda Miata vs Toyota
Supra: Which Sports Car is Best for You?
The Ultimate Roundup
of [Niche Activity] Tips and Tricks
The Ultimate Roundup
of Novel Writing Tips and Tricks
The Ultimate Roundup
of Macaroon Baking Tips and Tricks
The Ultimate Roundup
of Solo Traveling Tips and Tricks
Want a few real
examples of weblog posts? See what your first blog post can appear to be
primarily based on the topic you select and the audience you are concentrated
on.
2.
Target a low-volume key-word to optimize around.
Finding a keyword with
low searches in Google (we suggest sticking to about 10 to one hundred fifty
month-to-month searches). These topics offer much less opposition and must
consequently allow your new blog post to rank greater easily.
To choose a topic, you
can both do a traditional brainstorming consultation or carry out key-word
studies. We suggest the latter due to the fact you could surely see what number
of human beings are seeking out that subject matter.
Now, don’t be
intimidated by way of the term “keyword research.” It’s no longer just for
marketers, however for brand spanking new bloggers, too. And it’s clearly
smooth to do.
To jumpstart your
key-word studies, first begin via figuring out the overall topic of your blog.
Say you’re a plumber. Your
wellknown, excessive-stage topic is probably “plumbing” (67K month-to-month
searches).
Next, placed this term
right into a key-word research device consisting of:
Ahrefs
Moz
Ubersuggest
Wordtracker
When you run this time
period via the device, a listing of related keywords will seem. Scan the list
and pick one with a lower search extent. For this case, we’ll use “beneath sink
plumbing” (1.4K month-to-month searches).
Run that key-word
within the key-word research device again. Look on the related key phrases.
Find one with a lower seek extent. Do that once more.
For this situation,
we’ll choose “plumbing troubles beneath kitchen sink” (10 month-to-month
searches). That’s the topic for our first submit.
TLDR; Choose a
low-quantity, low-competition key-word as a way to make certain your first
submit ranks.
For more help on
keyword research, right here are greater assets you could use:
How to Do Keyword
Research for search engine marketing: A Beginner's Guide
How to Perform Keyword Research and Rank
Top Tools For Finding
Long-Tail Keywords
3.
Google the time period to recognize your target audience’s search causes.
You’ve got your topic
— now, you need to check that the person’s search intent would be fulfilled by
using a blog put up.
How do you double-take
a look at search reason?
Google the time period
and observe the results. If different articles and weblog posts rank for that
term, you’re proper to move. If you best discover product pages or listicles
from fundamental publications, then find a new topic to cover in your first put
up.
Consider the term
“underneath sink plumbing toilet” (30 month-to-month searches). It appeared
like a perfect fit as it had low monthly searches.
Upon Googling the
term, we located product carousels, product pages from Home Depot and Lowes,
and courses written by means of major courses. (You’ll additionally need to
keep away from subjects which have been blanketed through fundamental
publications, at least for now.)
TLDR; Before writing
your first weblog publish about a low-extent topic, double-check the user
motive by way of Goggling the key-word. Also, don’t overlook to test who’s
written approximately that topic up to now. If you notice a first-rate emblem,
don't forget writing about another topic.
4.
Find questions and terms associated with that topic.
You’ve got a
incredibly precise subject matter that’s been protected by means of only some
human beings up to now. It’s time to flesh it out by using covering related or
adjacent topics.
Use the following
equipment:
Answer the Public:
When you location your key-word into this tool, it's going to come up with a
list of questions related to that time period.
Google: Google is your
first-rate buddy. Search for the time period and look under “People also ask”
and “People also search for.” Be positive to comment on those topics in the
post.
You can also use these
keyword research gears we noted above in step one.
5.
Come up with a operating name.
You may come up with
some extraordinary running titles — in other phrases, iterations of drawing
near that topic that will help you cognizance your writing.
For instance, you
could decide to narrow your subject matter to "Tools for Fixing Leaky
Faucets" or "Common Causes of Leaky Faucets." A operating
identify is specific and could manual your put up so that you can start
writing.
Let's take a real post
for example: "How to Choose a Solid Topic for Your Next Blog Post."
Appropriate, right?
The subject matter, in this situation, turned into probable "running a
blog." Then the operating title may also had been something like,
"The Process for Selecting a Blog Post Topic." And the very last name
ended up being "How to Choose a Solid Topic for Your Next Blog Post."
See that evolution
from topic, to running name, to final title? Even even though the operating
identify might not become being the final title (greater on that during a
moment), it still offers sufficient facts so that you can recognition your
weblog submit on something more precise than a commonplace, overwhelming topic.
6.
Create and define.